About us
Time is our most valuable and precious resource. Period.
Behind the Antoine Claire brand is a team of enthusiasts who believe that a watch can be more than just a tool to measure time. We are a group of creative and tech-savvy people who work together to bring you products that appeal not only for their precision, but also for their unique design and philosophy.
Time is fluid. Scientists often associate time with fluid, which is why it has a primary representation in our watches.
This was the basic concept that gave birth to the idea of creating a new watch in 2020. After years of inventing, designing and prototyping, we funded our final prototype and Antoine Claire was born.
Time. No one knows what it is or when it was created. You can't see it, you can't capture it. We measure it with mathematically precise pieces. It's based on the resonant frequency of caesium atoms.
But that's not how we perceive time. Time is subjective - when you're doing something you enjoy and find fulfilling, it passes faster. Conversely, when you're doing something you don't enjoy, time passes slowly and seems to literally stand still - 5 minutes feels like an hour.
But one thing is certain - we don't have enough of it. Especially nowadays, when everything is fast, rushed and full of stress. Stress levels are increasing and our mental and physical health is suffering.
Our mission is to bring you a watch that will help you cherish every moment and use your time efficiently and fully.
We don't realize that each of us only has a limited time here.
You have to deserve it. Invest it wisely.
